Hi, I'm Illiana!
I'm an Art Director and artist based in Milwaukee, creating lifestyle, fashion, beauty, and home campaigns from concept through final execution. I love building visual worlds that feel authentic, emotional, and memorable, whether that's developing a seasonal campaign, shaping a photoshoot, collaborating across teams, or directing on set.
My background in fine art, photography, and design, including a BFA in Communication Design and an AA in Photography from the Milwaukee Institute of Art and Design, shapes how I approach art direction today. Whether I'm directing a campaign, creating illustrations, or building a moodboard, I'm always looking for ways to tell stories that connect with people. I blend creativity with strategy, bringing thoughtful storytelling, strong visual instincts, and attention to detail to every project.
I'm currently a Photo Art Director at Kohl's, leading large-scale campaigns across home, lifestyle, and seasonal categories. From initial concepts and moodboards to shoot execution and final selects, I help bring ideas to life across all marketing channels.
Fun Facts
I go full horror-glam SFX mode every October for Halloween
Cat mom to three: TJ, Thor, and Shadow
My favorite food is Thai curry (extra spicy, always) 🌶️
Want to create something together?
Whether it's a large-scale campaign, a creative collaboration, or something entirely new, I'm always excited by thoughtful ideas, good people, and meaningful work.